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As a company, we believe youth should not smoke or use any form of tobacco, and this principle is deeply ingrained in our company culture.
Since our founding in 1982, Santa Fe Natural Tobacco Company has taken its corporate and civic responsibilities seriously by trying to prevent youth access to Natural American Spirit or any tobacco products. Over the years, we have implemented a number of programs targeted at the prevention of youth smoking.
We do not encourage non-smokers to start smoking, we do not encourage current smokers to smoke more, and we do not discourage smokers from quitting.
Most importantly, we do not market our products to youth and we do not tolerate youth having access to tobacco products.
The 1998 Master Settlement Agreement (MSA), which comprehensively addresses the major issues related to underage smoking and cigarette marketing in the United States, obligates Santa Fe Natural Tobacco Company to find ways to reduce youth smoking. We have been doing this for many years, even before the MSA.
Some facts about SFNTC’s commitment to preventing youth access to tobacco:
SFNTC chose to refrain from selling its products through convenience stores until the Federal Trade Commission enacted its regulations in 1997 requiring retailers to ID-check purchasers up to the age of 27.
SFNTC has, since 1997, annually provided Age Reference Cards to retailers to inform and remind both sales people and customers of the legal age to smoke in a given state.
SFNTC has regularly affirmed through communications with its adult tobacco consumers, and in numerous public statements, that smoking is not appropriate for youth.
SFNTC has long refrained from placing advertising in magazines and newspapers that it deems to have a significant readership profile below the age of 21 years.
SFNTC reviews advertising and promotional materials with legal counsel to ensure that their content meets our obligations, including those on youth smoking.
SFNTC requires age verification before adult tobacco consumers gain access to our Natural American Spirit marketing website.
If you have any questions about our commitment to reduce tobacco use by youth, please contact us.