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SFNTC Guiding Principles

The roadmap that guides our decisions.

While SFNTC’s Vision defines us, a shared set of core values helps guide all of our decisions and actions.

We are honest and open about our products and our company.

We market our products in a responsible manner.

We treat our customers, business partners and each other fairly, equitably and with respect.

We create value for our customers, employees, investors, business partners and communities by operating our company on the basis of sustainable, profitable growth.  

We ensure that every SFNTC employee earns a living wage, shares financially in our success and works in a fulfilling environment that truly values diversity, promotes personal and professional growth, and rewards performance.

We are actively involved in improving the communities in which we live and work and have a special commitment to American Indians, whose traditions serve as the inspiration for our products.

We respect the environment and pursue feasible earth-friendly alternatives.

Above all, our passion is to exceed the expectations of our customers and each other.